Repair measurement
Aligned naming, events and commercial definitions across the advertising and commerce stack.
03 / Niche fragrance e-commerce / Mexico
Giving a niche fragrance e-commerce a measurable growth system in one month.
Acquisition and measurement were connected across Meta, Google, GA4, WooCommerce and CRM to create one reliable view of commercial performance.
RoleFreelance Paid Media Consultant
PeriodFirst month
Media scopeMeta + Google
03
MXN $400K+tracked sales
2acquisition channels
1source of truth
Business context
Autrica
Autrica needed more than campaigns. Paid platforms, analytics, store data and customer information had to tell the same story before budget decisions could be made with confidence.
My mandate
As a freelance Paid Media consultant, I owned campaign structure, optimization and the measurement layer required to connect acquisition activity with WooCommerce sales and executive decision-making.
Core responsibilities
- Audited and aligned Meta, Google, GA4, WooCommerce and CRM signals.
- Structured acquisition and remarketing campaigns around commercial objectives.
- Built an executive reporting view for sales, channel performance and customer journey analysis.
- Turned media and store data into clear optimization and budget priorities.
How I approached it
From diagnosis to scale.
Structure acquisition
Created distinct roles for Meta and Google across discovery, intent and remarketing.
Operationalize insight
Converted the unified data view into weekly actions for campaigns, products and budget.
Progression
The work over time.
- Week 1
Audit and architecture
Mapped the customer journey and identified the gaps between media and store reporting.
- Weeks 2–3
Activation
Campaigns and tracking were structured around measurable acquisition and revenue.
- Week 4
Decision system
A unified reporting layer made channel contribution and next actions visible.
Measured outcome
In the first month, the connected system tracked more than MXN $400K in sales across Meta and Google and established one reliable source of truth for performance decisions.
Your next growth chapter
Want results like these?
Let’s look at your economics, funnel and operating reality—then build the clearest path to measurable growth.