Repair measurement
Aligned naming, events and commercial definitions across the advertising and commerce stack.
High-end niche fragrance / Mexico
Giving a niche fragrance e-commerce a measurable growth system in one month.
A precise acquisition and measurement system built for a distinctly high-end niche fragrance audience in an underexploited, highly specialized market.
RoleFreelance Paid Media Consultant
PeriodFirst month
Media scopeMeta + Google
5×ROAS
High-endniche fragrance audience
1 monthto build the system
Business context
Autrica
Autrica operates in a category with clear potential but limited mainstream demand: niche fragrances with premium price points and a highly defined high-end customer. The opportunity was not mass reach, but finding and directing the right audience with precision in a market that remained largely underexploited.
My mandate
As a freelance Paid Media consultant, I owned campaign structure, audience strategy, optimization and the measurement layer required to connect acquisition activity with commercial performance and executive decision-making.
Core responsibilities
- Audited and aligned Meta, Google, GA4, WooCommerce and CRM signals.
- Structured acquisition and remarketing campaigns around commercial objectives.
- Built an executive reporting view for return, channel performance and customer journey analysis.
- Turned media and store data into clear optimization and budget priorities.
How I approached it
From diagnosis to scale.
Structure acquisition
Created distinct roles for Meta and Google across discovery, intent and remarketing.
Operationalize insight
Converted the unified data view into weekly actions for campaigns, products and budget.
Progression
The work over time.
- Week 1
Audit and architecture
Mapped the customer journey and identified the gaps between media and store reporting.
- Weeks 2–3
Activation
Campaigns and tracking were structured around a carefully defined high-end audience and measurable return.
- Week 4
Decision system
A unified reporting layer made channel contribution and next actions visible.
Measured outcome
In the first month, the operation achieved a 5× ROAS and established a reliable acquisition and measurement system for a clearly defined high-end niche fragrance audience.
Your next growth chapter
Want results like these?
Let’s look at your economics, funnel and operating reality—then build the clearest path to measurable growth.